[Rd] Task View for Marketing

Achim Zeileis Achim.Zeileis at wu-wien.ac.at
Sat Dec 5 04:20:36 CET 2009


> I was wondering if a task view for marketing would be a good idea????

Maybe, do you want to volunteer to maintain it?

> I realise that it would have some overlap with other task views.
> Social science, cluster and multivariate are the most obvious ones.

Yes. I'm not sure how a new "Marketing" view would fit in the mix but 
maybe you have some more precise ideas.

If you would be willing to write such a view and maintain it in the 
future, then I suggest that you put together a list of packages and some 
rough ideas for text and how the marketing view would add to the views 
named above. Send me the ideas (off-list) and then we can decide whether 
to go on or not.

Thanks for the suggestion.

> There seem to be a lot of packages (quite in your face, if I may say
> so) for finance and econometrics (however this is a good thing,
> mostly...). However, marketing focused packages seem to be more
> obscure.
> I don't know how it works overseas, however in my country, of all the
> mainstream business disciplines, marketing seems to use the most
> statistics. Plus most of the employment opportunities I see for
> statisticians in the commercial sector, are in market research, where
> database marketing and market segmentation seem to be the hot topics.
> I can see how R might be less attractive to marketing graduates than
> graduates of finance and economics. However at the same time, I know a
> lot of people who have graduated in statistics, who are interested in
> marketing...
> regards
> -- 
> Charlotte Maia
> http://sites.google.com/site/maiagx/home
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