[R-sig-DCM] segmenting consumers after a dcm

[Data Analytics Corp.]

Hi,

I just completed a dcm (not a conjoint) for a client.  Now they would 
like to segment the consumers based on utilities from the model, 
claiming that they had this done for them before although they don't 
know what or how it was done.  My model had coefficients estimated 
across all consumers, not for each one separately.  I don't even think 
that makes sense to do for each individual.  Has anyone ever done 
segmentation after a dcm?

Thanks,

Walt

________________________

Walter R. Paczkowski, Ph.D.
Data Analytics Corp.
44 Hamilton Lane
Plainsboro, NJ 08536
________________________
(V) 609-936-8999
(F) 609-936-3733
walt at dataanalyticscorp.com
www.dataanalyticscorp.com