[Statlist] Research seminar in statistics May 20th 2016, GSEM University of Geneva

[Karen Longden Roure]

Dear All,

We are pleased to invite you to our next Research Seminar -

Looking forward to seeing you

Organisers :
E. Cantoni - D. La Vecchia - E. Ronchetti -
S. Sperlich - F. Trojani - M.-P. Victoria-Feser

Friday May 20th 2016, at 11h15, Uni-Mail M5220

Bayesian Statistics as an Alternative to Null-Hypothesis Significance Testing
Benjamin Scheibehenne, Universit� de Gen�ve

ABSTRACT:
Empirical data in Marketing and Psychology are often analyzed using null hypothesis significance testing (NHST) and the ritualized calculation of p-values. In my talk, I will point out problems of this approach and I will propose Bayesian methods as a feasible alternative. Based on concrete examples from my own research I will show that, in contrast to NHST, Bayesian statistics yield consistent results, it can quantify the evidence for both, the null and the alternative hypothesis based on the Bayes factor, it makes prior assumptions explicit, and it is fairly easy to use.

Visit the website: http://www.stat-center.unige.ch/ressem.html


Karen Longden
Program Coordinator
MSc. in Management, MSc. in Economics, MSc. in Statistics
Universit� de Gen�ve, Uni-Mail
Facult� d'Economie & Management, GSEM
40, bd. du Pont d'Arve, 1211 Gen�ve 4
T�l:  +41.22.379.8109 (10h-14h)


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