Hi all,

I wanted to let you know about our training seminar on predictive analytics
- coming April, May, Oct, and Nov in San Jose, NYC, Stockholm, Toronto and
other cities.  This is intensive training for marketers, managers and
business professionals to make actionable sense of customer data by
predicting buying behavior, churn, etc.  Past attendees provided rave
reviews.

Here's more info:
----------------------

Training Program: Predictive Analytics for Business, Marketing and Web

A two-day intensive seminar brought to you by Prediction Impact, Inc.

Dates: April 2-3, May 3-4, May 27-28, Oct 14-15, Oct 18-19, and Nov 11-12,
2009
Locations: Toronto (April), San Jose (May), NYC (May), Stockholm (Oct), DC
(Oct), San Francisco (Nov)

93% rate this program Excellent or Very Good.
**The official training program of Predictive Analytics World**
**Offered in conjunction with eMetrics events**

Also see our Online Training: Predictive Analytics Applied - immediate
access at any time:
www.predictionimpact.com/predictive-analytics-online-training.html


ABOUT THIS SEMINAR:

Business metrics do a great job summarizing the past. But if you want to
predict how customers will respond in the future, there is one place to
turn--predictive analytics. By learning from your abundant historical data,
predictive analytics provides the marketer something beyond standard
business reports and sales forecasts: actionable predictions for each
customer. These predictions encompass all channels, both online and off,
foreseeing which customers will buy, click, respond, convert or cancel. If
you predict it, you own it.

The customer predictions generated by predictive analytics deliver more
relevant content to each customer, improving response rates, click rates,
buying behavior, retention and overall profit. For online applications such
as e-marketing and customer care recommendations, predictive analytics acts
in real-time, dynamically selecting the ad, web content or cross-sell
product each visitor is most likely to click on or respond to, according to
that visitor's profile. This is AB selection, rather than just AB testing.

Predictive Analytics for Business, Marketing and Web is a concentrated
training program that includes interactive breakout sessions and a brief
hands-on exercise. In two days we cover:

- The techniques, tips and pointers you need in order to run a successful
predictive analytics and data mining initiative

- How to strategically position and tactically deploy predictive analytics
and data mining at your company

- How to bridge the prevalent gap between technical understanding and
practical use

- How a predictive model works, how it's created and how much revenue it
generates

- Several detailed case studies that demonstrate predictive analytics in
action and make the concepts concrete

- NEW TOPIC: Five Ways to Lower Costs with Predictive Analytics


No background in statistics or modeling is required. The only specific
knowledge assumed for this training program is moderate experience with
Microsoft Excel or equivalent.

For more information, visit
www.predictionimpact.com/predictive-analytics-training.html, or e-mail us at
training@predictionimpact.com.  You may also call (415) 683-1146.

Cross-Registration Special: Attendees earn $250 off the Predictive Analytics
World Conference

SNEAK PREVIEW VIDEO:
www.predictionimpact.com/predictive-analytics-times.html

$100 off early registration, 3 weeks ahead

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