[R] Optimizing Multiple Models...any suggestions?
Paul Heinrich Dietrich
paul.heinrich.dietrich at gmail.com
Thu Feb 12 17:31:01 CET 2009
There are multiple marketing models in place to predict individual-level
probabilities of whether or not someone would respond to a solicitation,
whether or not they would become a customer, and if they did become a
customer, how much money the company is likely to make. Each individual
receives a score from each model, and the final goal is to rank all
individuals based on a final score. As long as multiple models exist, I'm
guessing the method of deriving a final score from multiple model scores is
an optimization algorithm.
I have no experience with optimization in R, and was wondering if anyone
could recommend a package or function, or any other method, for this
particular type of problem. Thanks.
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