[R] conjoint optim

[christian schulz]

Hi,

have anybody a starting point or experince  how i could optimize the 
results from a conjoint-ananlysis.
I have the idea to optimize this with 2 function , one for the 
parth-worth utilities which have to maximize and  a secondconcurrent
 for the cost's of  the parth-worth utilities ("product-parts") which 
should be minimize or smaller than value x?

My main problem how i have to construct the formula, beacuse i'm not 
operation research expert.

Easy Example:  
Parth-Worth Utilities
Attribute1: Color (red=0.1,blue=0.3)
Attribute2: Price (100$=0.4,200$=0.2)

So how i could  use it in a formular that only one color and one price 
is choosen from an optimizer to maximize it  (..dummy!?).
In real life it could be up to 20 Attributes and different count's of 
levels.

many thanks & regards,
Christian