Data Analytics in Organisations and Business

Autumn semester 2017

General information

Lecturer Isabelle Flueckiger
Lectures Fri 14-16 HG G 5 >>
Exercises Every second Fri 16-18 HG G 5 >>
Course catalogue data >>

Course content

On the end-to-end process of data analytics in organisations & business and how to transform data into insights for fact based decisions. Presentation of the process from the beginning with framing the business problem to presenting the results and making decisions by the use of data analytics. For each topic case studies from the financial service, healthcare and retail sectors will be presented.


  • September 1st, 2017:
    Beginning of lecture: Friday, 22/09/2017. Exercise classes start on 29/09/2017.

Course materials

The lecture notes from 2015 are available here .

Week Topic Material
Week 1 Introduction
Week 2 Framing the business problem
Week 3 Framing the analytics problem I
Week 4+5 Framing the analytics problem II
Week 6 Framing the analytics problem III
Week 9 Sentiment Analysis
Week 10 Problem Solving Approaches I
Week 11 Problem Solving Approaches II
Week 12 Prescriptive Methods
Week 13 Selection of Software Tools
Week 14 Deployment, model lifecycle, soft skills

Series and solutions

The series' solutions can be handed in during the lecture or be emailed to Isabelle. It is not required to submit your solutions.